The era today is an era of technology. The advent of technology has connected us with people sitting miles away from us. The number of social networking sites is on the rise. One such messaging platform with additional features of voice and video call, hosting a large audience, is Whatsapp. Whatsapp was founded by Jan Koum and Brian Acton in 2009. In Feb 2014, it was acquired by another popular social networking site, Facebook. Since then, it has become a widely used platform with some 2 billion users. 
WHY THIS NEW POLICY?
In this digital time, the competition between digital giants has become a common thing. Along the same lines, Facebook is trying to compete with Google. Google uses youtube to record the preferences of the users and then shows them related advertisements. This helps it to make money through advertisement. Facebook is also trying to record the data of the WhatsApp users and then suggest related advertisements. This will be done by getting access to WhatsApp messages, status, location, etc., and then that data will be used by Facebook to show them related advertisements. Therefore, it can be said that new privacy rules are designed to benefit businesses. 
Although WhatsApp is claiming that the messages will remain encrypted, the policy is massively criticized due to privacy concerns. According to a survey, more than half of the users are not happy with this policy and will leave this platform if this policy is implemented. The other messaging platforms that are emerging as viable substitutes are: Telegram and Signal. Out of the two, a signal appears as more privacy-friendly because the end to end encryption takes place through a signal. Telegram is still not popular since it doesn’t follow ‘end to end encryption’.
The Prime Minister of Turkey, Recep Erdogan also showed his dislike by leaving WhatsApp. Mr. Elon Musk also endorsed WhatsApp’s rival signal.
It is a fact recognized by the Supreme Court that the Right to privacy is a fundamental right under Article 21 in the case of “K.S. Puttaswamy v. Union of India, 2017.” International declarations like UN Declaration on Human Rights, the International Covenant on Civil and Political rights, etc. also support the right to privacy. But it’s a pity that the ambiguity and subjectivity associated with the meaning of privacy make a violation of privacy norms common in India. When the Aadhar was rolled out, the subsequent risk of privacy intrusion made retired judge K.S. Puttaswamy file a case in court regarding Aadhar’s validity. Although the court did not clarify the legality of Aadhar the declaration of the right to privacy as a fundamental right is a milestone. 
The issue of privacy was also raised for the Aarogya Setu app. Aarogya Setu app is a contact tracing app, rolled out by the government to trace the spread of COVID-19. Petitions were filed in Kerala High Court regarding the breach of privacy. Although the centre says that the app does not compromise privacy, the issue highlights the urgent need of creating legislation to protect the personal data and avoid privacy breach. 
The Personal Data Protection Bill, 2019 introduced in Parliament was a step towards specifying the flow and usage of personal data and minimizing breach of personal data. But it will be implemented after analysis by Joint Parliamentary Committee. 
Thus it can be concluded that:
“Privacy regulation is the need of hour,
Otherwise privacy breach is not far.”
Rajiv Gandhi National University Of Law, Patiala